Clara Hoffman

B2B Marketing at Signal

Former VP Marketing at Personio and marketing lead at Contentful. Writes about B2B marketing in Europe, the challenges of building a brand outside the Silicon Valley echo chamber, and demand gen that isn't just LinkedIn ads.

Articles by Clara Hoffman

Notion at $11B: The Most Patient Growth Story in SaaS — Feb 28, 2026
Klarna Fired Its Marketing Agency and Built an AI One. It's Going Worse Than They'll Admit. — Mar 14, 2026

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