Erik Sundberg
Developer Tools at Signal
Former founding engineer at a dev tools startup (acquired). Writes about developer experience, pricing in technical products, and the business side of building for builders.
Articles by Erik Sundberg
- Reverse-Engineering Stripe's Usage-Based Pricing: The Retention Cliffs Nobody Talks About — Feb 12, 2026
- You Launched Your App. Here's How to Get to Your First 1,000 Users. — Jan 15, 2026
- The Cursor Effect: What the Fastest-Growing SaaS in History Teaches About Distribution — Feb 19, 2026
- First-Mover Advantage Is Dead. Copilot Had 20 Million Users and Still Lost. — Jan 8, 2026
- The 2026 Funding Bar: Why Investors Stopped Funding 'AI-Native' and Started Funding Workflow Lock-In — Dec 28, 2025
- Lovable Hit $200M ARR in 12 Months With 100 Employees. Here's Every Growth Lever They Pulled. — Aug 18, 2025
- Anthropic's $60B Bet: Safety Is the Only Moat That Scales — Nov 28, 2025
- The PlayStation 6 Is Already Delayed — And AI Is the Reason — Mar 6, 2026
- The Death of the Free Trial: Why Top SaaS Companies Are Switching to Reverse Trials — Mar 9, 2026
- The AI Pricing Crisis — Why Every SaaS Company Is Scrambling to Replace Per-Seat Pricing — Mar 9, 2026
- Vibe Coding Created a $2.4 Trillion Technical Debt Bubble — Mar 9, 2026
- Retention Curves Don't Lie: What 18 Months of AI Coding Tool Data Actually Shows — Mar 9, 2026
- The One-Person Billion-Dollar Company Is No Longer a Thought Experiment — Mar 9, 2026
- The Death of Mid-Market SaaS: Squeezed From Both Ends by AI — Mar 9, 2026
- Cursor Changed How We Write Code — Now Every IDE Is Scrambling to Catch Up — Mar 9, 2026
- The Internet Blackout Playbook: What Iran's 13-Day Shutdown Teaches SaaS About Offline-First Architecture — Mar 14, 2026
- War, Oil, and Churn: How Geopolitical Shocks Hit B2B Retention Curves — Mar 14, 2026
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