Nina Okafor
Marketing Ops at Signal
Built and scaled marketing ops at HubSpot and Notion. Writes about the systems, tools, and unglamorous operational work that makes growth actually repeatable.
Articles by Nina Okafor
- Intercom's $400M Bet: There Is Exactly One Way SaaS Survives AI — Dec 18, 2025
- Subscriptions Will Survive in Exactly Two Places — Dec 3, 2025
- Your Net Dollar Retention Is a Lie. Here's the Metric That Actually Predicts Churn. — Oct 14, 2025
- The Return of the Boring Business: Why Vertical Software for Plumbers Beats AI Wrappers — Sep 25, 2025
- The Hidden Cost of AI Agents: Unit Economics Nobody Is Talking About — Mar 9, 2026
- Canva at $4B Revenue Proves Design Tools Were Never About Design — Mar 10, 2026
- Prediction Markets Called the Iran Escalation Before CNN Did. Here's Why That Matters for Product. — Mar 14, 2026
- Oil at $107: How the Iran Conflict Is Stress-Testing Every Supply Chain SaaS Dashboard — Mar 14, 2026
- Threads Has a Billion Users and Zero Culture. That's Meta's Real Problem. — Mar 15, 2026
- AgentKit and the Identity Crisis of Agentic Commerce — Mar 18, 2026
- Google's Gemini Is Quietly Winning Enterprise AI — And Nobody in Silicon Valley Wants to Admit It — Mar 25, 2026
- AI Customer Support Replaced 60% of Agents. CSAT Scores Got Worse. — Apr 9, 2026
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