Nina Okafor

Marketing Ops at Signal

Built and scaled marketing ops at HubSpot and Notion. Writes about the systems, tools, and unglamorous operational work that makes growth actually repeatable.

Articles by Nina Okafor

Intercom's $400M Bet: There Is Exactly One Way SaaS Survives AI — Dec 18, 2025
Subscriptions Will Survive in Exactly Two Places — Dec 3, 2025
Your Net Dollar Retention Is a Lie. Here's the Metric That Actually Predicts Churn. — Oct 14, 2025
The Return of the Boring Business: Why Vertical Software for Plumbers Beats AI Wrappers — Sep 25, 2025
The Hidden Cost of AI Agents: Unit Economics Nobody Is Talking About — Mar 9, 2026
Canva at $4B Revenue Proves Design Tools Were Never About Design — Mar 10, 2026
Prediction Markets Called the Iran Escalation Before CNN Did. Here's Why That Matters for Product. — Mar 14, 2026
Oil at $107: How the Iran Conflict Is Stress-Testing Every Supply Chain SaaS Dashboard — Mar 14, 2026

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