Sofia Reyes

Content Strategy at Signal

Former Head of Content at Rappi and MercadoLibre. Writes about content as a growth lever in LatAm, editorial operations at scale, and why most content strategies are just blog calendars with delusions of grandeur.

Articles by Sofia Reyes

Duolingo's AI Bet: $1 Billion in Revenue, 81% Stock Decline, and the Most Aggressive Automation Play in Consumer Tech — Mar 9, 2026
Why the Next $1B Consumer App Will Be Built on WhatsApp, Not the App Store — Mar 9, 2026

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